Mobile eye tracking
Our fully portable HD eye tracking glasses from SMI systems are the most advanced available worldwide and allow us to take our research anywhere your customer might encounter your brand. Whether it’s an app or a mobile optimised site on a smart-phone or taking participants in-store to evaluate a retail environments or outdoor advertising, we have an elegant solution.
- feature a HD recording camera
- are lightweight
- comfortable to wear
- highly portable
Once the glasses are put on they quickly auto-calibrate to the participant so that you can see exactly where their eyes are attracted to.
We’re proud to say that we’re the first company in the UK to have owned them. Their acquisition means we’re able to increase the range and quality of data provided, and offer an increased level of service to our clients.
Natural mobile research
Our method of recording means that we are device agnostic, allowing users to use the exact handset or device they would normally carry out the task on, or even use their own if necessary. Users are free to use their mobiles as they wish; rotating them, resting them on their laps, whatever is most natural to them. This means you get a true representation of how your audience really interact with your site or app on their mobiles. Click here to learn more about our mobile web research.
Whist most recently the glasses have presented the biggest enabler for mobile web research we also use them in a variety of other settings.
Applications of eye tracking glasses;
- Mobile & Tablet devices
- Helping evaluate apps, mobile sites and device hardware or operating system usability
- Evaluating any retail environment, POS, category management or outdoor advertising.
- e.g. combining using brochures and mobile web applications, or when using kiosks or self-checkout in-store.
- Gaming research
- From traditional to motion input systems, our glasses and facilities enable a natural gaming experience.
Our systems also recently appeared on Channel 5’s Big Brother contestants in an evil task