OK Google …Talk To Asda.”

A Report on UK
Voice-commerce.


Depending on who you listen to, Voice-commerce is the next big thing to revolutionise shopping or a fading dream. Others still think it’s the future, just not yet.

Susie Spencer, our Director of UX Services and former Senior Manager, UX at Walmart looks back at where Groceries eCommerce has been, where it’s going and the role of Voice-commerce in that:

  • • What is the speed of adoption of smart speaker ownership and usage?

  • • What are people using smart speakers for?

  • • From a usability point of view, how does voice stack up?

  • • Is Voice-commerce the silver bullet?

  • • How will it be further optimised?