It’s easy to think big when it comes to web design or advert structure – but user testing is just as important for the smallest of details. How sentences are structured, the type of language that’s used, the findability of information and key words are just as important as how the pages are designed and structured. It’s important to ensure that information is organised for the user – testing taxonomy ensures that it really resonates with your audience.
At SimpleUsability, we can test whether users are reading particular content, or if they are missing it altogether. We can see if something else on the page is distracting them or drawing them away from the written content and see what effect and what opinions users form from reading the content. Creating content can be a tricky task. Making sure it is both scanable but full of content can appear difficult at times.
We can also test to see if a change in the language used on the page has an effect on the users by showing participants the same or similar page mock-ups which contain differing texts in order to see if the users react differently to the different language used and discover what their preference is from the pages they are shown. There can be an enormous difference in making small changes in your content.
One example would be testing different headings on product pages to see to what extent the change in language catches users’ attention and draws them into exploring the product descriptions further down the page.
Card sorting can also be an effective tool for testing the taxonomy of categories, headings and labelling. See how users organise content, particularly in a closed card sort, can determine to what extent they understand the taxonomy you have provided them with.
One advantage of the taxonomy testing is that you can see what users are reacting to on a much more micro level on the website, and after testing make the changes that will increase the readability of the content.