Tag Archive: usability testing

September 5, 2011

Thomson – Our Eye Tracking Review


We invited users to participate in booking a holiday on the Thomson website. They were asked to have a destination and booking party in mind and add on any specific requirements they would need. Eye tracking technology was used to observe how the users would navigate through the site during the holiday booking process.

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May 23, 2011

Waitrose – Our Eye Tracking Review


We invited users to participate in sessions to explore the new Waitrose.com website. These were people who shopped online and had different levels of experience regarding using grocery websites. By using eye tracking technology we were able to observe users shopping naturally for basic items that they would regularly need.

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January 31, 2011

AGENCY GUIDE: How to Implement Eye Tracking & Usability


A guide for agencies looking to implement usability and eye tracking into the project life-cycle. What are the benefits of integrating eye tracking and using a third party to carry out the research? Let us steer you through the realities of selling eye tracking with usability into a project.

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