Tag Archive: Market Research


December 13, 2010

How to Buy Eye Tracking for Market Research

The tools, techniques and surrounding methodology have grown up considerably of late and the eye tracking industry has come a long way in a few short years. Today eye tracking is frequently applied in the field of web design and usability testing yet remains relatively under used in market research.

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November 17, 2010

Mercedes Eye Tracking Consumers

Real world eye tracking is finally getting the attention it deserves. Recent innovations in wearable eye trackers means research participants no longer have to carry heavy laptops in rucksacks as the walk around in the real world - they just pop on some glasses and just carry an ipod sized data recorder.

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