Since the wearable technology boom of recent years, smart watches and fitness trackers are as popular as ever. Look at... View Article
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As a business we are always challenging the UX space and we did just this at the NUXONE conference in Bradford presenting our thoughts
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Not all recruitment for website usability is equal, and it may be having an effect on the validity of your research outputs. We’re pretty passionate about quality recruitment at SimpleUsability. Here’s a few big reasons why.
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In an article from Internet Retailing Magazine, SimpleUsability explains why it pays to get emotional about your online brand.
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What could possibly go wrong? (Why all eye tracking is not equal)
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The tools, techniques and surrounding methodology have grown up considerably of late and the eye tracking industry has come a long way in a few short years. Today eye tracking is frequently applied in the field of web design and usability testing yet remains relatively under used in market research.
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Real world eye tracking is finally getting the attention it deserves. Recent innovations in wearable eye trackers means research participants no longer have to carry heavy laptops in rucksacks as the walk around in the real world - they just pop on some glasses and just carry an ipod sized data recorder.
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Latest addition to the SimpleUsability team underlines our commitment to evolving our cutting edge market research services that build on... View Article
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