Tag Archive: Internet Retailing


September 5, 2011

Thomson – Our Eye Tracking Review

We invited users to participate in booking a holiday on the Thomson website. They were asked to have a destination and booking party in mind and add on any specific requirements they would need. Eye tracking technology was used to observe how the users would navigate through the site during the holiday booking process.

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July 4, 2011

Mr Porter – Our Eye Tracking Review

We invited users to participate in sessions to explore the Mr Porter website. Users were either asked to purchase a replacement item of clothing or to buy a gift for someone. By using eye tracking, we were able to observe users' natural behaviour as they interacted with the website.

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May 23, 2011

Waitrose – Our Eye Tracking Review

We invited users to participate in sessions to explore the new Waitrose.com website. These were people who shopped online and had different levels of experience regarding using grocery websites. By using eye tracking technology we were able to observe users shopping naturally for basic items that they would regularly need.

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March 2, 2011

B&Q diy.com – Our Eye Tracking Review

Participants were taken to the B&Q home page and asked to find products that they could buy from B&Q that would reduce heating bills. Most users scanned over the various menus at the top of the page and then hovered over the black buttons and worked their way through the mega-dropdowns.

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