Tag Archive: Eye Tracking

March 2, 2011

B&Q diy.com – Our Eye Tracking Review

Participants were taken to the B&Q home page and asked to find products that they could buy from B&Q that would reduce heating bills. Most users scanned over the various menus at the top of the page and then hovered over the black buttons and worked their way through the mega-dropdowns.

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December 13, 2010

How to Buy Eye Tracking for Market Research

The tools, techniques and surrounding methodology have grown up considerably of late and the eye tracking industry has come a long way in a few short years. Today eye tracking is frequently applied in the field of web design and usability testing yet remains relatively under used in market research.

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