In our role as User Experience Practitioners, we know a lot about the advantages of using eye-tracking in usability research,... View Article
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Twitter is a highly accessible way to appeal to a wide audience of readers. Nearly 500 million tweets are posted every day and here we have analysed how to increase your appeal, via twitter, during the Christmas period.
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June 21, 2012
Big Brother is watching you: reality show uses SimpleUsability’s state-of-the art eye tracking glasses in task
Big Brother used our eye tracking technology in last night’s episode, as it put the attention spans of its newest batch of housemates to the test with the help of SimpleUsability.
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We can’t share too many details right now, however Guy and Emma spent an amazing day yesterday in the Big Brother house.
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Twitter brand pages will either succeed or fail depending on how well the company comes across and how effectively the page engages the user.
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Our research for Jet2 has been included in Marketing Week's feature on 'How new tech can deliver more consumer insight'.
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We invited users to participate in booking a holiday on the Thomson website. They were asked to have a destination and booking party in mind and add on any specific requirements they would need. Eye tracking technology was used to observe how the users would navigate through the site during the holiday booking process.
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We invited users to participate in sessions to explore the Mr Porter website. Users were either asked to purchase a replacement item of clothing or to buy a gift for someone. By using eye tracking, we were able to observe users' natural behaviour as they interacted with the website.
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In an article from Internet Retailing Magazine, SimpleUsability explains why it pays to get emotional about your online brand.
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We invited users to participate in sessions to explore the new Waitrose.com website. These were people who shopped online and had different levels of experience regarding using grocery websites. By using eye tracking technology we were able to observe users shopping naturally for basic items that they would regularly need.
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