Tag Archive: ecommerce

January 25, 2013

Trend Setters – Fashion M-retail: App, Mobile Site or Both?

Native app or mobile site? What is a fashion retailer to do? We explore current thinking on the relative strengths and weaknesses of apps vs. mobile sites as applied to the specific needs of the fashion retail market, as well as have a look at what some of the UK’s major fashion retailers are already doing.

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November 2, 2012

Wishing you a very social conversion – Improve conversion this Christmas through Social Media

How do you maximize the cents/pence per tweet and the share/like worth of your social media efforts this Christmas? Whilst these kinds of metrics are still largely out of reach of the average digital marketer, there are several approaches you can take to maximize the monetisation of your social media/content strategy this year...

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November 18, 2011

The Ten Things Every Retail Website Should Have For Christmas

In case you hadn't noticed, Christmas is looming large and many retailers are hoping that they will see a massive boost in sales in this make-or break season. Never before however, has the world of e-commerce been so important for retailers. Guy Redwood, our MD shared with The Drum his top tips on the simple things every online retailer needs to have on its Christmas list.

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May 23, 2011

Waitrose – Our Eye Tracking Review

We invited users to participate in sessions to explore the new Waitrose.com website. These were people who shopped online and had different levels of experience regarding using grocery websites. By using eye tracking technology we were able to observe users shopping naturally for basic items that they would regularly need.

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