I’ve been watching people buy things on Amazon this week. Whatever the sector, when we’re researching users’ needs, Amazon is... View Article
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We were delighted to go along to the second User Research London conference this week. The first conference in 2017... View Article
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Introduction Within UX research, focus groups get a bad rap, often, this can be justified (for a number of reasons... View Article
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NUX Camp is now a fixture on the Leeds Digital Festival schedule bringing ensuring UX, and the skills and techniques... View Article
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As part of our involvement in the 2018 Leeds Digital Festival, we hosted a conference celebrating Leeds as the centre... View Article
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April 24, 2018
User testing & Agile – Enemies or Friends? Our Leeds Digital Festival event co-hosted with Bolser
Often thought to be a contentious relationship, Bolser and SimpleUsability came together for a presentation for LDF 2018 to share... View Article
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When was the last time you bought something online? Did it go as expected? How did the process make you... View Article
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March 22, 2018
User experience research vs. market research for product design and development – a blurring line?
You say ‘to-may-to’, I say ‘to-mah-to’ You often hear the terms ‘user research’ and ‘market research’ used interchangeably within companies,... View Article
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‘A picture tells a thousand words’ This is certainly the case when it comes to storyboarding. UX designers, researchers and... View Article
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A homepage is something that any internet user will be familiar with. Whether it be landing on a banking site... View Article
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