March 2, 2011

B&Q – Our Eye Tracking Review

Participants were taken to the B&Q home page and asked to find products that they could buy from B&Q that would reduce heating bills. Most users scanned over the various menus at the top of the page and then hovered over the black buttons and worked their way through the mega-dropdowns.

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December 17, 2010

Christmas Delivery Chaos

How can online retailers manage customer expectations as the second arctic blast hits the UK, couriers and distribution centres are struggling to clear the backlog of parcels created by the disruption caused by the first wave of wintry conditions.

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