November 27, 2010

A guide on where to conduct website usability testing

When deciding all the details about carrying out usability research, it can be difficult to work out exactly where you want to do the testing. The benefit of doing usability testing is that the equipment needed is quite portable so you are therefore not restricted to graphical locations, but there are a few considerations to take into account when planning.

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November 17, 2010

Mercedes Eye Tracking Consumers

Real world eye tracking is finally getting the attention it deserves. Recent innovations in wearable eye trackers means research participants no longer have to carry heavy laptops in rucksacks as the walk around in the real world - they just pop on some glasses and just carry an ipod sized data recorder.

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