November 18, 2011

The Ten Things Every Retail Website Should Have For Christmas

In case you hadn't noticed, Christmas is looming large and many retailers are hoping that they will see a massive boost in sales in this make-or break season. Never before however, has the world of e-commerce been so important for retailers. Guy Redwood, our MD shared with The Drum his top tips on the simple things every online retailer needs to have on its Christmas list.

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September 5, 2011

Thomson – Our Eye Tracking Review

We invited users to participate in booking a holiday on the Thomson website. They were asked to have a destination and booking party in mind and add on any specific requirements they would need. Eye tracking technology was used to observe how the users would navigate through the site during the holiday booking process.

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July 4, 2011

Mr Porter – Our Eye Tracking Review

We invited users to participate in sessions to explore the Mr Porter website. Users were either asked to purchase a replacement item of clothing or to buy a gift for someone. By using eye tracking, we were able to observe users' natural behaviour as they interacted with the website.

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