December 17, 2010

Christmas Delivery Chaos

How can online retailers manage customer expectations as the second arctic blast hits the UK, couriers and distribution centres are struggling to clear the backlog of parcels created by the disruption caused by the first wave of wintry conditions.

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December 13, 2010

How to Buy Eye Tracking for Market Research

The tools, techniques and surrounding methodology have grown up considerably of late and the eye tracking industry has come a long way in a few short years. Today eye tracking is frequently applied in the field of web design and usability testing yet remains relatively under used in market research.

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November 27, 2010

A guide on where to conduct website usability testing

When deciding all the details about carrying out usability research, it can be difficult to work out exactly where you want to do the testing. The benefit of doing usability testing is that the equipment needed is quite portable so you are therefore not restricted to graphical locations, but there are a few considerations to take into account when planning.

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November 17, 2010

Mercedes Eye Tracking Consumers

Real world eye tracking is finally getting the attention it deserves. Recent innovations in wearable eye trackers means research participants no longer have to carry heavy laptops in rucksacks as the walk around in the real world - they just pop on some glasses and just carry an ipod sized data recorder.

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