November 2, 2012

Wishing you a very social conversion – Improve conversion this Christmas through Social Media

How do you maximize the cents/pence per tweet and the share/like worth of your social media efforts this Christmas? Whilst these kinds of metrics are still largely out of reach of the average digital marketer, there are several approaches you can take to maximize the monetisation of your social media/content strategy this year...

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September 26, 2012

Twitter Brand Pages II: Brand Harder

In the last week, Twitter launched the new profile page design which is open to all users, not just to brands. With the release of this new update, we have returned to our question of 'How will this affect brands and their use of Twitter?'

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May 31, 2012

Accessibility in Action

As part of SimpleUsability’s significant involvement with Northern User Experience (NUX) events, at February’s NUX event our Accessibility Consultant Clare Davidson gave a presentation entitled ‘Accessibility in Practice’.

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March 1, 2012

My time at SimpleUsability: the Switzerland of consumer research

When I started my placement at SimpleUsability, I knew barely anything about usability or user experience. This isn’t the kind of stuff you learn at university (even as a Psychology student) and I found it fascinating that the usability testing I was witnessing would make an impact in the world, unlike my university dissertation...

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