Eye tracking the M&S Christmas cross-channel campaign, either browsing for a last minute present or choosing an outfit for the festive season.
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Eye tracking the M&S Christmas cross-channel campaign, either browsing for a last minute present or choosing an outfit for the festive season.
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Participants were asked to go shopping to replace their favourite pair of jeans on the new gap.eu website. Our eye tracking study for Internet Retailing Magazine highlighted some interesting usability issues.
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Users always surprise because their behaviour changes with their environment. The online experience, and more specifically the tools that users have available to them when searching, is evolving with the introduction of Google Instant and Google Instant Preview and behaviour will be changing again.
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Our team conducted an eye tracking review of the new Sainsbury’s website for the September edition of Internet Retailing Magazine. The article... View Article
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Our team conducted an eye tracking review of the new Selfridges website for the July edition of Internet Retailing Magazine. The... View Article
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Our team conducted an eye tracking review of the new Apple website for the February edition of Internet Retailing Magazine. The article can... View Article
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Our team conducted an eye tracking review of the new Asos website for the December edition of Internet Retailing Magazine. The article can... View Article
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Our team conducted an eye tracking review of the new House of Fraser website for the August edition of Internet Retailing Magazine. The article... View Article
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Our team conducted an eye tracking review of the new Argos website for the March edition of Internet Retailing Magazine. The article can... View Article
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Our team conducted an eye tracking review of the new Mydeco website for the April edition of Internet Retailing Magazine. The article can... View Article
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