For the last six months, I have walked into the centre of Leeds to work every day. It’s 1.8 miles... View Article
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It seems almost everyone is on the Monzo hype at the moment, even Martin Lewis has jumped on the band... View Article
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A User Journey Walkthrough is a great way to put yourself in your users shoes, and using a persona is... View Article
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In 2015, UK shoppers spent more than £3.3 billion over Black Friday weekend, a rise of 31% on the previous... View Article
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JUNE 2014 – Appliance ecommerce sites Introduction With the Online Experience Index, we aim to identify which ecommerce sites are... View Article
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March 2014 – Fashion ecommerce sites Introduction Understanding, measuring and improving the customer experience is a pretty fundamental part of... View Article
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We invited users to participate in booking a holiday on the Thomson website. They were asked to have a destination and booking party in mind and add on any specific requirements they would need. Eye tracking technology was used to observe how the users would navigate through the site during the holiday booking process.
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We invited users to participate in sessions to explore the Mr Porter website. Users were either asked to purchase a replacement item of clothing or to buy a gift for someone. By using eye tracking, we were able to observe users' natural behaviour as they interacted with the website.
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We invited users to participate in sessions to explore the new Waitrose.com website. These were people who shopped online and had different levels of experience regarding using grocery websites. By using eye tracking technology we were able to observe users shopping naturally for basic items that they would regularly need.
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Participants were taken to the B&Q home page and asked to find products that they could buy from B&Q that would reduce heating bills. Most users scanned over the various menus at the top of the page and then hovered over the black buttons and worked their way through the mega-dropdowns.
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