There is to be an independent enquiry into why polls for the 2015 UK General Election got it so wrong... View Article
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JUNE 2014 – Appliance ecommerce sites Introduction With the Online Experience Index, we aim to identify which ecommerce sites are... View Article
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Psychology graduate, Anastasija Prochoryceva joined SimpleUsability one year ago today, just one day after completing her finals! Here, she recalls her... View Article
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After reading an article about how Google Glass could change the way journalists work, it got me thinking how Glass... View Article
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What makes a handset or tablet-based game great? What problems can hinder the experience? Usability experts SimpleUsability look at the top ten features in mobile games.
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Mouse eye tracking is always a popular topic on the internet - regularly promoted as a cheaper alternative to real eye tracking by companies that don't have access to eye trackers.
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Taking the element of luck from the research procedure. The Truth, when a marketer tells you that’s what they’ve found... View Article
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