
In our role as User Experience Practitioners, we know a lot about the advantages of using eye-tracking in usability research,... View Article
Read More
In our role as User Experience Practitioners, we know a lot about the advantages of using eye-tracking in usability research,... View Article
Read More
Psychology graduate, Anastasija Prochoryceva joined SimpleUsability one year ago today, just one day after completing her finals! Here, she recalls her... View Article
Read More
Big Brother used our eye tracking technology in last night’s episode, as it put the attention spans of its newest batch of housemates to the test with the help of SimpleUsability.
Read More
We can’t share too many details right now, however Guy and Emma spent an amazing day yesterday in the Big Brother house.
Read More
Twitter brand pages will either succeed or fail depending on how well the company comes across and how effectively the page engages the user.
Read More
Regular X Factor viewers wore an unobtrusive electroencephalograph (EEG) headset, which monitored their brain activity, revealing levels of engagement, excitement and frustration.
Read More
Forget the singers grasping for stardom, the real battle of the X Factor final this year will be between the adverts. The break before the winner is announced on Sunday’s live final is the most expensive in the UK with slots selling for £8k per second.
Read More
SimpleUsability were delighted to win the Innovation Award at the Digitally Leeds Awards last night, bringing home a new addition for the trophy cabinet.
Read More