In our role as User Experience Practitioners, we know a lot about the advantages of using eye-tracking in usability research,... View Article
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Psychology graduate, Anastasija Prochoryceva joined SimpleUsability one year ago today, just one day after completing her finals! Here, she recalls her... View Article
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June 21, 2012
Big Brother is watching you: reality show uses SimpleUsability’s state-of-the art eye tracking glasses in task
Big Brother used our eye tracking technology in last night’s episode, as it put the attention spans of its newest batch of housemates to the test with the help of SimpleUsability.
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We can’t share too many details right now, however Guy and Emma spent an amazing day yesterday in the Big Brother house.
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Twitter brand pages will either succeed or fail depending on how well the company comes across and how effectively the page engages the user.
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December 13, 2011
SimpleUsability reveals M&S Christmas ad has greatest audience impact in 2011’s live final
Regular X Factor viewers wore an unobtrusive electroencephalograph (EEG) headset, which monitored their brain activity, revealing levels of engagement, excitement and frustration.
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Forget the singers grasping for stardom, the real battle of the X Factor final this year will be between the adverts. The break before the winner is announced on Sunday’s live final is the most expensive in the UK with slots selling for £8k per second.
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SimpleUsability were delighted to win the Innovation Award at the Digitally Leeds Awards last night, bringing home a new addition for the trophy cabinet.
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