In November we conducted a study which aimed to look at the physiological responses of the brain of participants’ during... View Article
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Dec 13, 2011
SimpleUsability reveals M&S Christmas ad has greatest audience impact in 2011’s live final
Regular X Factor viewers wore an unobtrusive electroencephalograph (EEG) headset, which monitored their brain activity, revealing levels of engagement, excitement and frustration.
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Forget the singers grasping for stardom, the real battle of the X Factor final this year will be between the adverts. The break before the winner is announced on Sunday’s live final is the most expensive in the UK with slots selling for £8k per second.
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SimpleUsability were delighted to win the Innovation Award at the Digitally Leeds Awards last night, bringing home a new addition for the trophy cabinet.
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Our research for Jet2 has been included in Marketing Week's feature on 'How new tech can deliver more consumer insight'.
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