Categories for Articles

November 2, 2012

Wishing you a very social conversion – Improve conversion this Christmas through Social Media

How do you maximize the cents/pence per tweet and the share/like worth of your social media efforts this Christmas? Whilst these kinds of metrics are still largely out of reach of the average digital marketer, there are several approaches you can take to maximize the monetisation of your social media/content strategy this year...

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January 31, 2011

AGENCY GUIDE: How to Implement Eye Tracking & Usability

A guide for agencies looking to implement usability and eye tracking into the project life-cycle. What are the benefits of integrating eye tracking and using a third party to carry out the research? Let us steer you through the realities of selling eye tracking with usability into a project.

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November 27, 2010

A guide on where to conduct website usability testing

When deciding all the details about carrying out usability research, it can be difficult to work out exactly where you want to do the testing. The benefit of doing usability testing is that the equipment needed is quite portable so you are therefore not restricted to graphical locations, but there are a few considerations to take into account when planning.

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