Categories for Articles


November 2, 2012

Wishing you a very social conversion – Improve conversion this Christmas through Social Media

How do you maximize the cents/pence per tweet and the share/like worth of your social media efforts this Christmas? Whilst these kinds of metrics are still largely out of reach of the average digital marketer, there are several approaches you can take to maximize the monetisation of your social media/content strategy this year...

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December 13, 2010

How to Buy Eye Tracking for Market Research

The tools, techniques and surrounding methodology have grown up considerably of late and the eye tracking industry has come a long way in a few short years. Today eye tracking is frequently applied in the field of web design and usability testing yet remains relatively under used in market research.

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November 27, 2010

A guide on where to conduct website usability testing

When deciding all the details about carrying out usability research, it can be difficult to work out exactly where you want to do the testing. The benefit of doing usability testing is that the equipment needed is quite portable so you are therefore not restricted to graphical locations, but there are a few considerations to take into account when planning.

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