Author Archives for Guy Redwood

January 25, 2013

Trend Setters – Fashion M-retail: App, Mobile Site or Both?


Native app or mobile site? What is a fashion retailer to do? We explore current thinking on the relative strengths and weaknesses of apps vs. mobile sites as applied to the specific needs of the fashion retail market, as well as have a look at what some of the UK’s major fashion retailers are already doing.

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November 2, 2012

Wishing you a very social conversion – Improve conversion this Christmas through Social Media


How do you maximize the cents/pence per tweet and the share/like worth of your social media efforts this Christmas? Whilst these kinds of metrics are still largely out of reach of the average digital marketer, there are several approaches you can take to maximize the monetisation of your social media/content strategy this year...

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May 31, 2012

Accessibility in Action


As part of SimpleUsability’s significant involvement with Northern User Experience (NUX) events, at February’s NUX event our Accessibility Consultant Clare Davidson gave a presentation entitled ‘Accessibility in Practice’.

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March 1, 2012

My time at SimpleUsability: the Switzerland of consumer research


When I started my placement at SimpleUsability, I knew barely anything about usability or user experience. This isn’t the kind of stuff you learn at university (even as a Psychology student) and I found it fascinating that the usability testing I was witnessing would make an impact in the world, unlike my university dissertation...

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