Winter Wrap Up

December 20, 2019 9:44 am

Winter Wrap Up

Welcome to our final Newsletter article of the year. What a ride it has been, we’ve had a great time, and we all hope that you have as well!

It has been a very busy year for us, putting out top quality research, working on new business practices, being shortlisted for awards, and on top of all that managing to put in time for team outings and activities!


Hot off the press we have been shortlisted for not one, but two awards! For Best application of Tech (health) for our work withVet-AIon their Joii app, and for the 2019 Excellence in Business award, in the specific category of Technology and Digital. It is always good to see our hard work rewarded and we hope for future success in the year to come!

We have also launched a new service with our sister company Research Helper. Whilst there is universal recognition of the importance of involving users in the development of digital products and services, the reality is that time, budget and lack of internal resource stop UX testing from happening. Our services offer a low-cost way to conduct UX and accessibility testing and for you to benefit from our great facilities, expert moderation and live and remote observation.

We can also help with scripting, reporting, and waive our participant recruitment project management fee meaning the only additional costs are the per user recruitment fees and the incentives.

In addition, we have developed a new research repository platform, in which research sessions are captured using our new proprietary tool, Svelte Insight Hub. Svelte acts as a repository of research data and facilitates quicker and easier thematic analysis of evidence. Svelte also helps teams meet their GDPR and Info Security requirements by keeping their research data in a secure environment.

We’ve also been looking at ways to empower ourselves, starting in June we have held quarterly “Town Hall” meetings that bring the entire team together on the bleachers. It’s a fantastic opportunity to catch up and think about the past and future of the business in an open and dynamic environment. It’s a fantastic opportunity to break out of our usual rolls and get a rounded view of the company, and our aspirations! When you’re caught up in the nitty gritty of the day to day essentials of the company it can be easy to lose track of the bigger picture. Regular Town Hall meetings mean that we all know where we are going, and where we want to be, in two, five, or even ten years, which is fantastic for keeping perspective and making sure the big picture stays top of mind.


A selection of some of the teams activities

It hasn’t been all work and no play, we’ve been up to a lot in our spare time.

We came together as a team to compete in the “Leeds Abbey Dash” a 10km run to raise money for Age UK. We trained hard together on a weekly basis, running every Wednesdays, in any weather (well, maybe not any weather). When it came to race day the team did spectacularly. Pushing through drizzly weather to do SimpleUsability proud.

We also went bouldering, feeling the urge for adventure, some of us made the trek to City Bloc indoor climbing wall, based on Kitson Road. A group of enthusiastic novices, we received instruction from one of their fantastic tutors who rapidly built our confidence and got us going on some problems (bouldering lingo for routes), Dyno’s (bouldering lingo for dynamic moves such as jumps), and some other challenges. Some of us took to it like goats, scampering merrily up and down sheer edges, others among us took to a little more like moss, clinging adamantly to the base of a cliff. No matter the skill level though, we all had a fantastic time and are eager to return to hone our skills, perhaps some time in the new year.

And of course, the Christmas Party, beginning with a team meal, moving on to a cocktail masterclass where we tested our mettle in a speed daquiri competition (the winner of which was subject to a great deal of controversy – does ice belong in a daiquiri or not) and finishing the party throwing shapes until the early hours in the morning. We woke up the day after feeling a little worse for wear and with a craving for burritos that was soon satisfied.

But there has been so much more! Going out for team meals, getting competitive at crazy golf, numerous fuddles (food huddles), and trying out the Otley Run (for anyone not based in Leeds this is a gruelling gauntlet of 18 pubs leading from Otley to the town centre). We look forward to the new year, and all the challenges and fun that it will bring!

We would like to take a moment to thank all of the phenomenal clients we have had an opportunity to work with, as well as our hard-working staff who made everything possible.