ASDA’s Head of UX joins the SimpleUsability team

September 28, 2018 9:45 am

ASDA’s Head of UX joins the SimpleUsability team



We’re really proud to announce that Susie Spencer, former Senior Manager, User Experience at ASDA has joined the team in a newly created role, Director of UX Services.

SimpleUsability Senior Team

L to R: Fiona Harwood (Director of UX), Guy Redwood ( Founder and MD), Susie Spencer (Director of UX Services)

During her 11 years at Walmart / ASDA, Susie took Asda’s UX capability from a headcount of one to a team of 15, including UX architects, UI designers, content designers and researchers and led the design of industry-leading user experiences across ASDA’s portfolio of websites, mobile apps and digital services.

Commenting on joining the team, Susie said, “It was an easy choice to come and work at SimpleUsability who are at the forefront of delivering brilliant customer insights to businesses across all the major sectors. I’ve admired and respected them for a number of years.”

Guy Redwood, our Founder and MD of SimpleUsability said, “Bringing Susie into the team is a real coup. We’ve been lucky enough to work with her for over eight years and have seen first-hand how brilliant she is.

“Susie’s ability to drive a customer-focused approach to UX while dealing with complex and very senior stakeholder relationships will be invaluable. Our clients are incredibly excited to have access to the knowledge and experience that Susie’s gained from working with Walmart, the world’s largest retailer.”