SimpleUsability & Jet2.com take Digitally Leeds Innovation Award

December 1, 2011 10:25 am

SimpleUsability & Jet2.com take Digitally Leeds Innovation Award



SimpleUsability were delighted to win the Innovation Award at the Digitally Leeds Awards last night, bringing home a new addition for the trophy cabinet.

SimpleUsability team with awardThe Award was given in recognition of our usability research and specifically the use of eye tracking and Emotion Response Analysis as a complement to other research sources.

Take a look at the recent piece in Marketing Week in which Steve Lee, Jet2.com’s Commercial Director talks about the benefits of usability research.