Monitoring Brainwaves to Understand Advertising

February 6, 2011 3:12 pm

Monitoring Brainwaves to Understand Advertising

Measuring emotional responses to advertising with EEGWith advertising spots costing three million dollars in the famous superbowl commercial breaks, ABC News run a great piece about how EEG in neuromarketing works.

If you look closely, you’ll note that the research participants in this video have to have special sensors glued to their head with many wires connected to a computer. Our brainwave monitor, shown on the right, is wireless, quick to set-up and considerably less invasive.

Neuromarketing, The Subconcious & Advertising

If you’d like to now more about our neuromarketing and EEG services, please read about them here.