Measuring Frustration on the Post Office Website with EEG

December 9, 2010 4:05 pm

Measuring Frustration on the Post Office Website with EEG



Eye tracking a user finding out when the last christmas postage day for a package of known dimensions and also getting an idea of cost. User struggles with terminology (it’s classed as a large letter, not a parcel) and finding out costs once they had learned which size category the package was in. User’s brainwaves were monitored using an modern EEG headset, clearly showing periods of frustration.

Learn more about emotion response analysis for neuromarketing here: /services/eeg/