Measuring Frustration on the Post Office Website with EEG
Eye tracking a user finding out when the last christmas postage day for a package of known dimensions and also getting an idea of cost. User struggles with terminology (it’s classed as a large letter, not a parcel) and finding out costs once they had learned which size category the package was in. User’s brainwaves were monitored using an modern EEG headset, clearly showing periods of frustration.
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