Eye Tracking Smurfs (with some brainwave analysis too)
Eye Tracking with Emotion Response Analysis
Emotion Response Analysis (ERA) uses the latest in unobtrusive brainwave measurement technology to listen in on the brains natural electrical signals, measuring excitement, frustration and engagement. Given that up to 95% of our brain’s processing occurs in the subconscious these signals are indicators of real feelings and emotions. This will help product designers, web professionals and insight managers to better understand what is really driving decisions and how they can change products to better appeal to their consumers.