Archive for Snake Oil
Mouse eye tracking seems to be a popular topic on the internet with analytics people – regularly promoted as a cheaper alternative to real eye tracking by a range of companies. It’s interesting to note that these companies don’t have eye tracking equipment, so we’re always amused at how you could make such a claim that, when you really think about how you use the web, shouldn’t work.
We’ve been running eye tracking studies for over 5 years now and can honestly say, from a user experience research perspective, there is no useful correlation between eye movements and mouse movements – apart from the obvious looking at where you are about to click.
If there was a correlation, we could immediately stop spending money on eye tracking equipment and just use our mouse tracking data from websites and usability sessions. We’re all for saving time and money in research where possible.
Does mouse eye tracking actually work?
In word – NO. We have many ways of illustrating why mouse tracking fails to show us where people have looked, but here’s our favourite three.
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