Archive for Mobile
Over the last 18 months, the amount of smartphone and tablet research we’ve been conducting has gone through the roof. Our customers are innovating at a phenomenal rate, confidently informed by our research. It’s a good job our team is good at supporting innovation!
I think we all underestimated just how fast the mobile market would grow. Google is now saying that it is about to get more searches from mobile than desktop; revising its original prediction of early 2014. Another figure I heard from Google was that tablets/iPads are the fastest ever adopted piece of tech. Web usage stats on Boxing Day 2012, saw some pretty phenomenal shifts in platform use towards tablets.
So what trends are we seeing?
Sofa & bed is where your business case for a mobile strategy exists; the user on a bus is usually an edge case.
People need a good excuse to go fire up the laptop. As daft as it sounds, turning on the computer is now starting to become a chore that we have to think about. People love the instant-on of iPhone, iPad & their Android/Windows equivalents, hence we all now start a lot of our browsing on mobile, whilst sat on the sofa. Some research has found that 60% of desktop computer based web research starts on a mobile device.
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Prediction: Those that focus on broader mobile strategies over location specific strategies will win.
We’re passionate (and a little bit obsessive) about creating a realistic methodology for testing, and this is no different for mobile applications. Our way of testing means that users aren’t restricted and can freely move their phone while we’re able to accurately track what they are looking at on the screen.
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