Archive for eye tracking glasses
Big Brother is watching you: reality show uses SimpleUsability’s state-of-the art eye tracking glasses in task
Big Brother used our eye tracking technology in last night’s episode, as it put the attention spans of its newest batch of housemates to the test with the help of SimpleUsability.
In the episode that aired yesterday evening at 10pm on Channel 5, viewers saw some of the contestants take part in a challenge while wearing our cutting-edge eye tracking glasses. The HD-quality glasses monitored and recorded the eye movements of the housemates in the Eyes on the Prize task, as Big Brother challenged contestants to stare intently at a certain item they would like to win.
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Real world eye tracking is finally getting the attention it deserves. Recent innovations in wearable eye trackers means research participants no longer have to carry heavy laptops in rucksacks as the walk around in the real world – they just pop on some glasses and just carry an ipod sized data recorder. We were the first agency in the world trusted to use the latest eye tracking glasses for commercial research from Tobii.
Here’s a great video of how Mercedes are using eye tracking glasses in their design process and market research. Unsure about the value of eye tracking? Why not read our article about using eye tracking in market research.
we observe them, what’s looked at first, how long does the glance linger on certain features or in what order do they look at things.
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SimpleUsability is the first in the world to use revolutionary eye tracking glasses from Tobii. Today, the 22nd June, the new Tobii glasses were released, but here at SimpleUsability, with support from Tobii through AcuityETS, we were able to use them for commercial research before their launch.
This revolutionary new product is able to support eye tracking, being the first of its kind as it is lightweight, mobile and allows us to monitor truly natural behaviour. The glasses look like an ordinary, if not slightly larger, pair of glasses allowing participants to carry out daily tasks. For our latest project we visited a number of supermarkets across the UK, watching how people perform their weekly shop. Each user would be given the set of glasses and left to do their food shopping. After they had finished we would play back sections of their shop, showing their eye tracking, enabling them to recall their behaviour and feelings.
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