Archive for the ‘UX Design’ Category
What’s your favourite book, film or tv show? Do you know why you like it so much? You probably remember it quite well. Since our time in the caves, we have been captivating attention and evoking responses through the telling of stories both fact and fiction. They are embedded into our culture and society; whether it is a classic novel, a news article or gossip between friends, storytelling in its simplest form is the sharing of information via cause and effect – and we are wired to think in this way. Research has found that storytelling activates multiple senses in our brains and the resulting flurry of emotions makes us understand the information more, retain it for longer and have a more enjoyable experience.
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For the last six months, I have walked into the centre of Leeds to work every day. It’s 1.8 miles each way and I’m secretly very smug about my average daily step count because of it. But sometimes, I don’t want to walk all that way. Sometimes, I would like to be able to take a comfy seat and travel in to the city centre a bit differently. As it happens, Leeds offers a form of public transport that runs down the exact same route that I walk, which would get me to work 10 minutes quicker, and it’s free. Leeds Dock Water Taxis have been offering a free service from Leeds Dock to Granary Wharf near Leeds Train Station for a few years now and I have often used it on weekends.
In today’s digital world, our online presence is expanding and so too are risks from hackers and phishers. So with this continual expansion of the digital world comes a need for improved security.
But as security measures have improved they have also become more complex. Multi-factor authentication is now commonplace, and logging into online platforms is no longer a walk in the park. It takes concentration, accuracy and an awfully good memory. So with these advances in security, the usability of getting rightful access to our products and services has tended to suffer. However, this is not something that is going unnoticed amongst us UX professionals, as alongside security advocates, we have recognised that we must find a balance, because as Jared Spool points out ‘if it’s not usable, it’s not secure’.
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If you visit an e-commerce site, a travel site, or any website where users are given multiple products to choose from, the chances are it will have some form of filtering and sorting function to help a user choose what they would like.
Every day, more and more people are choosing to shop online, and if they can’t use your site to find something they like or need, then there is a good chance they may not come back.
In this article, I will discuss the benefit of using filters and sorting, and highlight a few ways you can use these tools to help your users find what they are looking for. I have concentrated on fashion sites for the examples, but they can be applied to many more sectors.
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There is nothing more frustrating than having the task of filling out a badly designed online form. With there now being around 3.2 billion of us using the internet around the world, it’s becoming a more common experience for us all.
Form validation is essential as it ensures that data stored about a user is in the correct format, and hopefully correct as well. As UXers we want to make form entry as smooth as possible, while also ensuring the data is valid.
In this article, we look at different validation techniques and how they affect the users’ experience.
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It seems almost everyone is on the Monzo hype at the moment, even Martin Lewis has jumped on the band wagon. So when we heard Monzo were coming to town last week, we were keen to go along and find out more about what they are getting up to! We learnt how they are shaking up the user experience of banking, guided by their 3 pillars of UX, innovative tech and customer service. They went on to explain that they are no longer focussing on their early adapters and trying to reach out to the wider community.
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Running a successful solutions workshop isn’t something you can do off the cuff, and it’s not about standing in front of a group of people, and talking at them for a couple of hours. You need engagement, interaction, encouragement and creativity to come up with design ideas and solutions. But how can you try and achieve that? Here at SimpleUsability we run lots of workshops to help our clients, so here’s my five top tips to help you run a successful one!
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An in-page tab is a go-to method to categorise content on a page, without overwhelming users with too much information at once, however, this functionality is commonly misused on many websites and apps. As a UX practitioner, this UI element is something that I witness users struggling with when implemented poorly. So in this article I will review and give 8 examples of best practice regarding in-page tab design and guide you on how to implement these successfully.
1. Clearly indicate the active tab and ensure this is connected to the content below.
UX Mentors, is an annual Manchester-based event for students who want to get started in a career in UX. It is organised in conjunction between Sigma and Manchester Metropolitan University (MMU). Last week I was delighted to join the team of mentors that included User Experience experts from Sigma, Mando, Autotrader and Shop Direct for the 2017 event.
This year the theme was the Google Sprint, and sprint we did, as we aimed to move through the 5-day process in around 6 hours! The process, as described in the book by Joel Knapp, is an end-to-end process from defining a key problem to solve, through rapid ideation and design to validation with users. Although we were not able to do every step, the Sprint model provided a great format for getting hands-on experience of a number of key UX techniques.
We kicked off the day with a brief, including objectives, scope and target audience, and drew up a user journey map. The brief was to design a mobile app to help low-income people with budgeting. My team drew on their experiences as students to develop a quick persona and draw up the journey of how such user would get started on the app, and then identified pain points and opportunities to design a solution.
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Onboarding screens are designed to introduce users to how the application works and what main functions it has, to help them understand how to use it. As a user experience practitioner, I have experience testing onboarding screens with users and often get asked by clients what is the best way to implement a good onboarding experience to introduce users to an app. Onboarding can be a challenge to get right, especially when trying to meet both business requirements and user needs. The business wants to show users the key features and unique aspects of an app but often in user testing we observe users simply moving through onboarding screens without paying attention to them.
So what to do? In this article, I’ll share learning from our experience testing onboarding screens with a review of the different ways which apps implement onboarding to engage and educate users on their app.
So, let’s start with the don’ts
- Don’t use too many words. We’ve seen in user testing that users find wordy onboarding screens unengaging and this often results in users not reading the information or forgetting this information when they arrive on to the app. Consider the amount of information you are presenting your users with and try not to overload them to avoid them looking for a way to exit or skip.
- Don’t include too many screens… or too few! Think about the length of your onboarding process, too many screens result in users swiping through without paying any attention to the content. On the contrary, although users want a short, snappy, engaging welcome to an app they still need enough information to understand how to use the app and what the benefits of using it are.