Archive for November 2017
In today’s digital world, our online presence is expanding and so too are risks from hackers and phishers. So with this continual expansion of the digital world comes a need for improved security.
But as security measures have improved they have also become more complex. Multi-factor authentication is now commonplace, and logging into online platforms is no longer a walk in the park. It takes concentration, accuracy and an awfully good memory. So with these advances in security, the usability of getting rightful access to our products and services has tended to suffer. However, this is not something that is going unnoticed amongst us UX professionals, as alongside security advocates, we have recognised that we must find a balance, because as Jared Spool points out ‘if it’s not usable, it’s not secure’.
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If you visit an e-commerce site, a travel site, or any website where users are given multiple products to choose from, the chances are it will have some form of filtering and sorting function to help a user choose what they would like.
Every day, more and more people are choosing to shop online, and if they can’t use your site to find something they like or need, then there is a good chance they may not come back.
In this article, I will discuss the benefit of using filters and sorting, and highlight a few ways you can use these tools to help your users find what they are looking for. I have concentrated on fashion sites for the examples, but they can be applied to many more sectors.
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