Archive for August 2016
The official ‘Rio 2016’, Olympics app is only rated 1.5 stars in the Apple App Store, with 59/70 ratings giving 1 star. The majority of problems with the app are issues with bugs causing the app to crash and not provide updated results. However, there are also reviews about bad user experiences and these could be due to poor design. This article will discuss how the app could have improved the users’ experiences of the games helping fans to keep up with the events, time differences, and medals won with ease.
After downloading the app, there’s a friendly ‘Hello’ and instruction to ‘Choose your language’. With ‘English’ preselected, it’s quick to get started. Although it seems like it will be a quick process, there is no indication of how many steps there are, or how long it will take. ‘Next’, in the bottom right allows you to move forward through the process. The app continues to preselect options and clearly shows the time difference between the selected country and Rio. Preselecting responses based on a users’ location helps them quickly move through the process without making unnecessary choices.
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Caroline Jarrett, a form specialist and noted author, met the team at SimpleUsability on Thursday 11th August and gave a very insightful talk about how to design better forms for users.
Caroline got interested in form design, and the impact of poor form design, while troubleshooting optical character recognition (OCR) problems while scanning incoming forms. The problem was, people didn’t understand what the form was asking, or it didn’t fit their situation, so they didn’t fill in the form in the ‘right way’. Caroline realised that form design was behind the problem and that good form design was important whatever the media. She now focuses on how to design online forms and surveys, so that people can fill them in correctly; ensuring good language, content and interaction design.
Surprising people is never good.
states Caroline, as the discussion moved forward onto certain features of forms, in particular accordion forms. Lucy Buykx, a Senior UX practitioner from SimpleUsability, said that she has seen some accordions which take users through the form process nicely. However, Caroline discourages the use of accordion forms, stating;
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In our role as User Experience Practitioners we know a lot about the advantages of using eye-tracking in usability research, but we are always learning.
This article covers a few of the things we have observed during our usability research using eye-tracking, and shows just a few of the benefits that eye-tracking can bring to your user research.
1. Making things bigger and bolder doesn’t always work
You may have been to usability sessions and heard users say things like “Oh, I didn’t see that. If it was bigger I’d probably have noticed it.”, or you may have heard “It just needs to be bigger and bolder, make it flashy!” While feedback is useful, it’s important to remember that ultimately what people say they do, or what they say will influence them may not be true when they actually sit in front of a website. Feedback like this is opinion based, and shouldn’t be taken literally.
Instead, listen to the users’ feedback and consider it in context to what the observed behaviour shows. While users may say that making something bigger and bolder would grab their attention, our specialist eye-tracking has revealed, that this isn’t always the case. Sometimes it takes re-thinking the position or content of a call to action to get your users to engage with it, it doesn’t have to be a flashing neon sign.
The eye-tracking shows how the user missed the large banner at the top of the page, and instead was drawn to the content underneath.
2. Consider how buttons display visual hierarchy
While you may wish to try and incorporate company colours as much as possible on a website, it is important to consider the consequences of these actions.
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The Competition and Markets Authority (CMA) have today published their final report, which highlights changes needed to ensure customers are not paying more than they should and can benefit from all services.
“Open Banking will enable personal customers and small businesses to share their data securely with other banks and with third parties, enabling them to manage their accounts with multiple providers through a single digital ‘app’, to take more control of their funds.”
Amongst other measures, one huge change from this is that all banks have to implement open banking by 2018. As a UX Practitioner many questions come to mind:
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