Archive for March 2015
In November we conducted a study which aimed to look at the physiological responses of the brain of participants’ during a game of playing poker. The study recruited six males, two who were deemed ‘expert players’, two ‘intermediate players’ and two ‘beginner players’. Each player was asked to sign into their own Party Poker account and play 40 minutes of poker.
EEG headsets were used to measure the physiological responses and the output was viewed using special software to allow the viewing of engagement, frustration, and long and short term excitement. This was then coordinated with the players game to allow insight into their emotional reactions to certain events within the game. The players also had to answer a few questions straight after their session on their experience.
This study was designed to provide results for a content project with poker brand PartyPoker called Your Brain On Poker. The content is an interactive graphic which provides details on the brain’s activity during certain stages in poker at differing skill levels.
- There were some reactions which were universal across players, such as an increase in levels of excitement when winning a hand or increase in frustration when losing.
- Expert players preferred to play more than one table at once. Playing multiple tables led to an increase in levels of excitement when required to play their turn on all tables at once.
- When intermediate players were required to take their turn on more than one table, they experienced an increase in levels of frustration rather than excitement.
As the election date looms, the political parties of the United Kingdom and Northern Ireland are locked in a fierce battle of wills to gather support and win the favour of the public.
In an increasingly digital world, websites and social media pages are becoming the major touchpoints between the parties and the people, so it is critical to provide a user-friendly and engaging online presence. As such, we decided to turn a critical eye to the web experience of the major players in this years’ elections.
Looking at the Conservatives, Labour, Liberal Democrats and UKIP, we assessed and analysed the websites for each party on their usability and overall user experience. At this stage in the year, visitors to the site may be looking to connect with the party, or contribute to the campaign; the tasks we tested the sites on included:
- Signing up for news updates
- Registering to volunteer with campaigns
- Connecting on social media
- Donating money to the party
- Joining or becoming a party member
By utilising our leading Online Experience Index, we were able to score each site on multiple facets of the user journey – including:
- Homepage & Design
- Flow & Layout
- Form & Errors
The Index allowed us to rate the site on various aspects, with points being awarded for usability, and penalised where changes could be made to improve the experience. These individual ratings were weighted to give more credit to more vital site requirements, thus allowing us to quantify the overall usability of each facet of the site to compare between the parties.