Archive for January 2015
The Oculus Rift has caught the attention of brands and retailers, resulting in some truly unique and immersive marketing campaigns and providing inspiration for how virtual reality could be used in the future of retail. Here are some of the brands who have already started using this new technology to enrich their interactions with consumers.
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The latest buzz around Oculus Rift is the rumoured time of the consumer release. At CES 2015, when questioned about a release date, CEO Brendan Iribe said he was very excited about 2015. While this sounds promising, it’s important to remember that there is currently no finished controller to accompany the headset. Nevertheless, this hint at an upcoming release is sure to get developers motivated to get their software ready for when the big date arrives.
Usable and affordable virtual reality is just what the gaming industry has been waiting for, but the uses of the Oculus Rift don’t stop there. For example, there are massive implications for the travel industry and some brands have already begun experimenting with try before you buy VR experiences, sending customers to far-flung destinations without leaving the shop. And educational and training applications create environments for the learner to really immerse themselves in the topic in a way books and videos could never do.
The potential for Oculus is massive, and the best way to get an idea of what the capabilities are, is to explore the available demos. With Oculus Rift DK2 landing in the SimpleUsability offices this month, we’ve had the chance to do just that. Here are five, which showcase its different strengths.