Archive for January 2013
Native app or mobile site? What is a fashion retailer to do? In this article we will explore current thinking on the relative strengths and weaknesses of apps vs. mobile sites as applied to the specific needs of the fashion retail market, as well as have a look at what some of the UK’s major fashion retailers are already doing.
To read the article published in the December issue of Mobile Marketing Magazine you can go here.
Alternatively if you would like to read the full version of the article with case studies of ecommerce sites then you can go here Fashion M-retail