Archive for November 2012
Twitter is a highly accessible way to appeal to a wide audience of readers. Nearly 500 million tweets are posted every day, so brands need an edge in order to stand out and win attention from readers. This is particularly crucial in the build-up to the Christmas season, with consumer spending high, and competition huge.
To look at the ways in which readers interact and view twitter feeds, we investigated using advanced eye tracking technology to determine where readers looked and to gain insight about how users interact with a Twitter feed. From these findings, we were able to uncover some tips on how to stand out with Christmas tweets.
As a business we are always challenging the UX space. UX seems to be the trendy thing that everyone wants to do, everybody says they do, but no one quite agrees on what it is. We presented this thought piece at the NUXONE conference in Bradford on 27th October 2012, and we’d like to share this in the hope that more professionals within this space will take up the challenge.