Archive for June 2012
Big Brother is watching you: reality show uses SimpleUsability’s state-of-the art eye tracking glasses in task
Big Brother used our eye tracking technology in last night’s episode, as it put the attention spans of its newest batch of housemates to the test with the help of SimpleUsability.
In the episode that aired yesterday evening at 10pm on Channel 5, viewers saw some of the contestants take part in a challenge while wearing our cutting-edge eye tracking glasses. The HD-quality glasses monitored and recorded the eye movements of the housemates in the Eyes on the Prize task, as Big Brother challenged contestants to stare intently at a certain item they would like to win.
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We can’t share too many details right now, however Guy and Emma spent an amazing day yesterday in the Big Brother house.
This week has seen the creation of the Big Brother Lab, with the three most intelligent housemates cast as scientists and the rest humble lab rats.
Yesterday four of those lab rats were involved in a task called ‘Eyes on the Prize’, during which our eye tracking glasses monitored their eye movements while they were subjected to various distractions.
Whilst we can’t reveal any more until the show airs tonight, you can get an idea of what was involved (and a glimpse of lab coat wearing Emma and Guy) in the Luke S, Shievonne and Ashleigh videos from Day 15: http://www.channel5.com/bigbrother