Archive for February 2012
Of course not all recruitment for website usability is equal, and it may be having an effect on the validity of your research outputs. We’re pretty passionate about quality recruitment at SimpleUsability. Here’s a few big reasons why;
- Speaking to the correct audience is an utterly fundamental prerequisite for meaningful research.
- If you have a limited budget every participant counts, you can’t afford off-spec recruits or no shows.
- We believe poor recruitment practices are widespread in the market research industry, but that new tools and techniques can help.
- Our methodology, eye tracking, is so truthful it’s nigh impossible to fake. We need the real deal, nothing less will do.
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