Archive for February 2011
Our team conducted an eye tracking review of M&S multi-channel activity over the 2010 Christmas season for the January edition of Internet Retailing Magazine. The abbreviated article can be read here: M&S Mobile Website Eye Tracking Article
We ran a range of tasks relevant to Christmas, either browsing for a last minute present or choosing an outfit for the festive season. The cross channel experience allows users to be more demanding about the vehicle that they use to shop, and the expectations that they bring with them to that experience. This is a huge challenge for companies when providing functionality across multiple routes, in this case website, mobile website, TV and in store.
> Read more
With advertising spots costing three million dollars in the famous superbowl commercial breaks, ABC News run a great piece about how EEG in neuromarketing works.
If you look closely, you’ll note that the research participants in this video have to have special sensors glued to their head with many wires connected to a computer. Our brainwave monitor, shown on the right, is wireless, quick to set-up and considerably less invasive.
> Read more