Archive for January 2007
On 29th January SimpleUsability Ltd moves from the Science Park in York, into its new offices in Leeds.
The new office space will include a specially built usability testing laboratory which will be available for all our customers to use. The room will have two built in cameras to capture all the details of the test sessions, and will be kitted out with all the latest usability testing software, including our Tobii eye tracking monitor.
Based at the Roundy Foundry Media Centre, we will be only a 5 minute walk from Leeds city centre and train station, and there are also plenty of car parks in the area for anyone coming to visit. It’s a great building with plenty of character and friendly neighbours. Most importantly, there is a great little juice bar round the corner :)
We plan on attracting plenty more business over the next year and hope to take on additional team members to help us do this. Moving to Leeds is just the first step.
Phones will be diverted to the new offices, so you don’t need to update your speed dials and mobile phones yet.
Great News! This year you can find us at Venturefest Yorkshire offering free eye tracking trials to anyone that comes along to our stand. A chance to gain a valuable insight into how your customers see your website.
Here is what was featured in the Yorkshire post on Tuesday:
Following the success of Venturefest Yorkshire 2006, next months event will see the largest ever number of exhibitors.
Free opportunities to drive business success
Aware of the competition for delegates’ attention, this year’s exhibitors have pulled out the stops to offer advice and practical support for entrepreneurs and seasoned business leaders alike.
Fellow exhibitor, York-based SimpleUsability.org, applies human behavioural and technical expertise to make websites as effective and commercially-successful as possible. It is offering delegates free use of its latest eye-tracking technology to help them understand how their website is navigated, where opportunities are missed and what improvements should be made.
Normally costing around £4,500, managing director Guy Redwood, who has 12 years’ experience in designing and building websites will conduct the mini-sessions on his mission to boost the quality of websites in the region.
He commented: “Most websites are written, designed and built by the technically proficient for clients who operate and understand their own business inside out. Very few, if any, are able to predict how they are navigated by technically-inexperienced potential customers and very rarely are potential customers consulted in the development process.
“Anybody that visits the stand can test their website’s usability with our eye-tracking equipment – showing them how people view their site and where they can make improvements to drive business.”
Published in the Yorkshire Post January 9th 2007-01-09
Venturefest is being held at York Racecourse on February 7th 2007. Attendance is free to qualifying delegates and places are limited, so please register at www.venturefestyorkshire.net if you wish to attend.