Because eye tracking is so truthful, recruiting the right participants, i.e. your target audience, is essential in obtaining the insight that you want to achieve.
In-house and under control
At SimpleUsability we believe that a dedicated in-house recruitment manager is what is needed to ensure that every user that comes through the door is specific to your audience brief and displays the desired characteristics and motivations that will make the research a true test of your product.
Participants are only used once
We strongly believe that participants learn a lot about their behaviour by visiting us and so we want fresh, new participants to take part in your study.
Targeting your exact audience is vital to a successful project, but we take great measures to ensure that people who make a living out of attending market research sessions are excluded. We don’t want the person who has all the answers, but the person who can give honest feedback based on what they have seen in the session.
High attendance rates
We pride ourselves on our high attendance rates, we offer competitive incentives and have developed a highly effective schedule of contact and reminders which help to ensure that participants remember to attend and are on time throughout the day. This also helps us to identify likely drop outs, who can be replaced even before testing commences. In the rare event of a no-show, we are usually able to recruit a suitable replacement for the same day ensuring testing is unaffected or, if this isn’t possible, we will aim to replace them for the next day.
All of our research aims to be as natural as possible and so when participants arrive we make sure they are relaxed, calm and ready to give honest feedback. Our friendly recruitment manager has usually already had prior telephone contact with them and all participants are warmly greeted and offered refreshments.
For your project, we draw on our proprietary database of over 7,000 participants from across the country. Registering participants are carefully and extensively profiled, meaning that we can quickly and efficiently recruit from key demographic characteristics.
We also aim to dig deeper, working with you on your specific brief to identify the key behavioural traits and motivations that typify your audience. When choosing participants to take part in an individual study, we ask a range of additional questions. These are asked in such a way that users cannot guess the ‘right’ answers (or who the sponsor is), allowing us to determine who the best person to attend the research is.
If your recruitment brief is more specific we have experience of recruiting a number of hard to reach audience types i.e. for the financial sector, disability or patient groups. We will be happy to discuss how we can recruit this specific sample for your project or can work with you from any in-house lists you may possess.
Get in touch to see how we can help you with your recruitment needs.