We take great care and attention in providing industry leading research facilities, and having our own dedicated labs directly benefits our clients, participants and crucially allows us to improve research quality.
Based at our HQ offices in Leeds, in an ideal city centre location, we’re close to the city’s main train station and with secure parking, making us perfectly convenient for clients and participants alike. From here we can reach a wide variety of urban through to rural demographics.
We currently have two testing and observation suites at our Leeds offices and plans for more.
Each lab houses state of the art eye tracking equipment in a light, spacious and relaxing environment with flexible workstations, adaptable to individual project requirements, whether desktop, mobile or workshop based.
Lab Two also features a sofa area and 51″ plasma television: facilities that allow us to conduct film, television and gaming testing (you can see some footage of games testing on our YouTube channel).
Having multiple labs means we have the ability to run testing sessions concurrently, making our availability more flexible and allowing us to deliver your project more quickly.
The labs have been designed to replicate the comforting touches of a typical home or home office environment; for example, users can relax on the sofa whilst wearing the eye tracking glasses to browse a client brochure as they would at home, enabling more natural behaviour.
We actively encourage clients and key stakeholders to attend and observe our eye tracking sessions, live as they happen. Our huge 60″ low-energy HD televisions relay footage directly from the lab, enabling you to observe the live eye tracking of your products or concepts and listen in to participants verbalising their thoughts.
Our two observation suites on site here in Leeds, are light and spacious, accommodating seven people comfortably at one time. And with Wi-Fi, breakout areas, and full complementary refreshments you are easily able to continue with your day to day tasks whilst observing the testing. (And don’t worry, we can provide full session videos if you can’t make it).
We aim to avoid using mirrored facilities where possible, as we feel these place undue stress on participants, preferring instead a live link up to a nearby observation suite to ensure that participants’ behaviour remains as natural as possible.
We’re careful to ensure a distance between our labs and observation rooms; this is an important aspect of the testing, as it allows discussions to spark whilst observing the sessions without having to worry that user may be able to hear, ultimately
All our eye-tracking equipmentis fully portable allowing us to conduct testing off site and at your convenience. We have the ability to test at different locations or setting such as at conferences or existing research gatherings of your target audience.. We also have access to a network of international eye tracking facilities in major European and North American locations.
If you’d like to discuss these or any other requirements with us please get in touch.