beinsight explains our philosophy and approach, and is the framework we use to conduct usability testing.
At its core it is a unique research methodology that employs the latest eye tracking and emotional response innovations.
Our ‘natural’ process allows hand-picked test participants to interact with your brand without interference. Unlike some traditional research methods, where subjects can’t help but be subconsciously influenced by others, beinsight allows those involved to simply be themselves.
The latest eye-tracking and emotional response technology is used to record their activity and we use a method called Retrospective Recall to understand their behaviour. The research findings are then collated into actionable insights, with continuing support from us when you need it.
beinsight splits neatly into four types of media which we conduct testing for:
Each one uses a different mix of eye-tracking and emotional response technology, and we employ a range of relevant methods within each area to ensure our results meet your brief.