What We Do
Make sense of Human Behaviour
Whether running usability testing, in-depth interviews, analytics tracking or a quantitative survey, our methods are designed to uncover natural human behaviour to help your decision making. Our approach covers primary research to UX consultancy and is tailored to your business objectives, let’s figure out what you need together.
SimpleUsability’s combination of technology and methodology produced fantastic results and helped us to precisely identify where we could improve the usability of our mobile site. This was invaluable and allowed us to modify and improve the mobile site so we could offer the best possible product to our customers. I would recommend SimpleUsability to any business looking to get a unique and objective insight into mobile usability.
Kate Cuthbertson, Head of Mobile Development, ASDA
We are experts in observing, analysing and distilling human behaviour. Our research approach is flexible and uncovers patterns, habits, and behaviours that influence decision making. Our evidence-led approach will help inform your design strategy. If you want to understand any aspect of your customers’ behaviour, we have the research tools to help you.
Based on best-practice and industry knowledge, we can inform your UX strategy by embedding user-centred design in your organisation. This could be achieved through consultancy, workshops, training, evaluations and content audits. If you need ongoing UX solutions, we can immerse our practitioners into your team at any stage of your design and development cycle.
From shopping for home insurance to playing high-stakes poker, up to 95% of decision making is subconscious. The insights from our EEG headset complement those from eye tracking to help you understand your users’ emotions. We can map their subconscious reactions to identify areas of friction or delight that have a hidden impact on the overall experience.
We don’t have one methodology. We adopt many and will work with you to understand your objectives to design a programme of research that suits your needs.
One of our renowned services is eye tracking. We use this as a tool to unlock a deeper understanding of your users’ natural behaviour. Do they notice the new call to action? Can they easily find important content? Eye tracking informs your decisions with evidence that speaks for itself.
We run research anywhere, either in person or remotely. We have worked in environments such as casinos, restaurants and customer homes.