What we do

We call our approach beInsight. It begins with an understanding of your project’s scope and ends with compelling and actionable recommendations.

In-between we use our unique, industry-leading methodology to assess the effectiveness of your website, mobile site or app, display advertising, marketing collateral or retail environment.

We carefully recruit research participants against your exact requirements and utilise some of the most advanced behavioural measurement technology in the world: desktop eye tracking systems, eye tracking glasses, an Electroencephalography (EEG) headset or Galvanic Skin Response (GSR) bracelet. These allow us to observe unconscious consumer behaviour and assess emotional response to your brands & products.

But it doesn’t end with the data. We want to help you to see how people are responding, but more importantly to understand and interpret why they do what they do, so that you can focus on delivering a truly customer-centric brand experience beInsight