Mobile Usability Testing

The age of the mobile device is upon us, and here at SimpleUsability we are already in the thick of researching the mobile user experience that comes with it. We are pleased to offer full eye tracking capabilities for mobile application testing on any smartphone or tablet.

Why Mobile Usability Testing with SimpleUsability

We can eye track mobile devices - pretty neat huh?
We're flexible - we can test on any array of smartphones and tablets, on any platform.
We're about natural behaviour - we believe the research set up shouldn't alter the user experience beyond all recognition.
We're impartial - we represent the voice of your customer, not an agenda.
We're collaborative - We work closely with your delivery team to inform the best possible implementation.
We find the right people - without quality recruitment, you'll never hear from the people that really matter.
We're practical - we understand your pressures to get to market quickly and will help you prioritise the best next steps for the outcomes of your research.
We're approachable - If you're still scratching your head over a mobile conundrum, drop us a line to find out how we can help? and in the unlikely event we can't, we promise to point you in the right direction.

Why should I invest in mobile usability testing?

In the rush to meet growing customer demand for a mobile presence, many brand owners have been forced to go ahead or risk being left behind. For all but a lucky few this will have come with some hard learnt lessons about what customers want in a mobile app or site, and how mobile usability research is crucial if you're going to succeed. But, as user acceptance of mobile as a viable marketplace grows (over a quarter (27%) of UK adults and almost half (47%) of teenagers now own a smartphone), so the potential gains are increasingly worth the endeavours.

Our service allows you to ensure you are getting the most out of your mobile strategy spend, whether new or established. We can help you avoid potentially costly or damaging effects of launching before you know the weaknesses of your new app or mobile site, or help you optimise your existing assets.

What devices can I eye track?

Any mobile, smart, or not so smartphone. Any tablet or e-reader, any platform. Be it mobile website or app, apple or android. We do it all. Though we do recommend you stick to one handset for each day of testing, to ensure you get a consistent picture, free of the confounding influence of six different handsets' usability issues. Users can use their own device, making the experience as natural as possible.

But isn't there a lot of preparation needed for usability testing?

At SimpleUsability we believe that usability testing should enhance your successful journey to market, not derail it. It's a common misconception that you need to have a finalised mobile site or mobile application before you can test it, when in fact our value can come much earlier in the process, e.g. when choosing between alternative design routes and elements.

Collaboration

We passionately believe that our value lies in our impartiality and the fact we represent the voice of your customer or future prospect. We are agile in working alongside your digital agency or mobile service delivery partner, whilst retaining an unbiased voice.

Beyond apps and mobile sites

You might already have a high performing app, or already conducted work to optimise your site but have you considered how your beautifully crafted email campaign looks and performs on a mobile? Do you know what proportion of your click throughs are on a smartphone or tablet? With increasing numbers of emails being browsed, opened and read on mobiles, it's important to optimise for the format of the inbox view appearing on your user's handsets as well as their desktops. And once your targeted message has sparked interest, can users ultimately perform suggested actions from their mobile? We can help you with this or any other aspect of your online marketing strategy.