Usability Services from SimpleUsability

Our usability services allow you to find out what you need to know; no matter what stage of the project you are at. By following a user centred design approach the focus is on the user experience, allowing you and your team to move forward. We offer impartial advice that provides you with actionable findings.

Expert review

Stage of UCD process: Scope and preparation.
This is normally the starting point and can sometimes identify issues before user testing is carried out.

At SimpleUsability we have many combined hours of experience observing users carrying out tasks on websites. From this knowledge, multiple practitioners will check your website or websites against standard industry guidelines (heuristic evaluation) and walk through realistic tasks (sometimes called cognitive walkthrough). This can also include competitor analysis.

Usability testing

Stage of UCD process: Discovery, Proof or concept, Development, Maintain & Innovate.
Different styles of testing can be carried out depending on what needs to be achieved.

There are different reasons for carrying out usability testing; key journey testing, design benchmarking, pre-launch testing, pre-launch competitor benchmarking or post launch in-depth testing.

Mobile usablity testing

Usability is even more important in mobile applications than in desktop based software. Just think about how many options one (comparatively) small screen has to provide at once, and the many possible subsequent actions it needs to support. Our service allows you to ensure you are getting the most out of your mobile strategy spend, whether new or established. We can help you avoid potentially costly or damaging effects of launching before you know the weaknesses of your new app or mobile site, or help you optimise your existing assets.

Eye Tracking

We use eye tracking technology as a tool to allow us to observe users carrying out natural tasks and measure engagement. Our methodology is unique because we use eyetracking to discover true usability findings without inferring about what the user did. We are passionate that eye tracking usability testing is the best way to find out about the user experience.

Remote user testing

Stage of UCD process: All stages
It's not always possible to get the particular audience into a usability lab or you may wish to supplement your usability lab testing with some more numbers. For this we offer a remote users testing facility where we design, implement and analyse the results for you.

Conversion Optimisation

Stage of UCD process: Maintain & Innovate
Multi-variant test management. We run different tests using Google optimiser to ensure you get a rise in conversion from the results of the research. We work with your creative team to produce different options for testing.

User Centred Design Services

Throughout the whole user centred design process for a web project additional support can be provided to document the project and help the team make decisions.

Retail Insight

We have a range of services that show you how your end user shops and how they want to shop. Using non-obtrusive eye tracking and neuro-marketing technology we can observe people shopping in their own retail environment. Our unique methodologies can find out and document who your audience is, providing you with new business opportunities.

Blue Printing

Creating a site structure that matches your customer's requirements, developed through pro-active customer journey planning. Blueprints outline how best to organize the contents of your site into a format that is logical to users.

Solution Prototyping & Information Architecture

We won't abandon you with a list of usability issues! We offer services to wireframe solutions and document new website structures. After conducting usability research it is inevitable that a job list is created. The general deliverables for a usability project already include recommendations and sometimes include a workshop to allow your team to move forward, but we can also provide you with a solution prototyping service.

Journey Mapping

A workshop with key stakeholders of the business and project team helps to define who your audience are and what they expect from your website. The outcome of the workshop can then lead into persona generation and functional requirement documents to give the project a solid base.

Card Sorting

Website structure and information architecture can be a headache, but research with typical members of you audience allows you to trust the outcomes. Card sorting involves people arranging your website content into groups that they would expect to see on your website. We then analyse this along with other research to build the structure or sections of your website.