Retail Insight Services

We have a range of services that show you how your end user shops and how they want to shop. Using non-obtrusive eye tracking and neurometric technology we can observe people shopping in their own retail environment. Our unique methodologies uncover those harder-to-reach answers, providing you with real business opportunities.

In-Store Eye Tracking

For when traditional accompanied shops and exit interviews just aren't giving you the information you need. Discover naturalistic in-store behaviours and motivations with non-invasive eye-tracking.

Here at SimpleUsability, we're proud to be the first in the UK to use Tobii's patented portable eye tracking glasses. This comfortable to wear mobile set up allows us to conduct unobtrusive research in-store and anywhere your customer might encounter your brand, minus the tag-along researcher.

Witness the shopper experience as it naturally occurs and explore;

Shopper behaviour
In-store navigation
Missions & motivation
Search behaviour & information gathering
Categorization
Path to purchase
Usability

We can also now provide ultra non-invasive in-store EEG, just contact us to discuss this exciting new opportunity from SimpleUsability.

Shelf & POS Optimisation

Using our virtually projected shelf display in conjunction with our portable eye tracking glasses allows you to 'road-test' your merchandise and POS concepts quickly, cost-efficiently and crucially, in context! Ensure your products are performing optimally before they hit the shelves.

Retail fixture simulation helps you to explore;

Visual Search
Promotional visibility
Planogram optimisation
Purchase prompts
Categorization

Automated Audience Measurement

Facial recognition technology allows you to quickly and anonymously categorise the demographic profile of shoppers lingering at your display. As well as recognising age and gender, further metrics include number of viewers, levels of attention and dwell time.

Pack Design Optimisation

Don't leave your packaging and print design decisions to chance or internal politics, ask your customers! By using our stationary or portable eye tracking technology from Tobii you'll see exactly which elements of your design or packaging are drawing attention, how visible your logo is or if consumers are missing a key component of your proposition or misunderstanding the instructions. You'll also benefit from a range of budget friendly options from on-screen testing to simulated projection to in-store.

Ethnographic Research

We believe in the naturalistic observation of behaviour, but attitudes and the cultural context of our findings are never forgotten. Ethnography describes a large part of what we do and we frequently compliment our core eye tracking approach with qualitative techniques designed to elicit every last drop of insight from consumers. We use retrospective depth interviewing alongside our eye tracking research and can draw on card sorting and projective techniques to get to the root of how your brand is perceived.

Customer Profiling

In our experience, traditional demographic segmentation can throw up some very misleading results and we believe the only true way to segment is using attitudes and behaviours. We can provide in-depth in-home interviews and persona generation to complement any project, or as a stand-alone piece of research, to help you really meet your customers.

Online Surveys

We can provide short online surveys to feed in or out of our eye tracking methodologies, either to inform the direction of our research or provide scope and context for your findings. Crafted by our quantitatively trained market researchers these can explore the prevalence of attitudes, measure appeal, rank preference and likelihood to buy or recommend your product.