Our Approach to Retail Research

Here at SimpleUsability we have a passion for understanding consumers and what components lead to a great shopping experience. We firmly believe that the same principles of usability apply to all consumer experience, whether it happens online, in the supermarket or at home. Asking whether a consumer can achieve what they set out to do, and if a brand has been a successful part of that is at the heart of our approach.

But it's not all about consumer advocacy, we also have a passion to see real business impact result from our research. That's why we don't do 'off the shelf' research solutions, in fact we don't believe in them. We believe it's important to gain maximum coverage in each project we undertake and actively seek to engage all stakeholders in the research proposal and design stages. Consumer behaviour is complex and reductionist approaches miss the bigger picture. We typically gain wide ranging input from across our clients businesses and thoroughly question your brief before a single field study has been conducted. No man is an island and we are happy to work alongside your existing provider of traditional research techniques from the very inception of a project. We want to ensure that a) our value to you is maximised and b) real actionable insight can result from our findings. That's why we offer stakeholder workshops for your project debrief and free support for 6 months after every project to help you make maximum use of our findings.

So if there's a research question you're simply struggling to answer and need some fresh thinking, or you have an existing research brief you'd like our input on we promise not to be afraid of questioning the status quo and finding a solution.

What you get:

• Thorough in-house recruitment
• Full written report of findings
• Specialist eye tracking analysis (qualitative or quantitative)
• Full video/media outputs from fieldwork. Many of our clients find this very digestible in dvd format but our digital expertise lends itself to more innovative formats such as show reels or portable audio for specific audiences and uses (e.g. for your internal stakeholders to listen to in the car), just ask!
• Debrief presentation and client workshop
• Free support for 6 months

In addition you can expect close collaboration from us at all stages of the project cycle. Our dedicated team of researchers are skilled in all elements of the project cycle, from recruitment to moderating to industry leading eye-tracking and analysis to sleek multimedia reporting.