Plan your budget with our usability testing cost calculatorWebsite Analytics
Analytics is the blending of website visitor data with business / commerce metrics to give website stakeholders a thorough insight into their ebusiness and the intelligence to evolve their website further.
Good analytics help you understand how your customers interact with your website...
- Know how much traffic is passing through your site on a daily basis
- Learn where your visitors came from and where they end up
- Determine which are the most visited pages on your site
- Trace conversions back to specific keywords, entry points and customer journeys to discover which are driving the most successful leads
- Identify bottle necks and problem areas on your site
The data you get from installing analytics can be fed directly back into improving your website and increasing your search engine visibility.
the process
We install tracking codes into each page of your website that allow us to start collecting data. We can combine and use the data in a number of different ways depending on what information you want to know.
We can provide you with monthly updates on a range of figures. Our software can track the journeys of individual customers, extrapolate trends across users, and relate outcomes to specific points of entry. That way you can compare the relative success of all your marketing schemes.
We will present you with the data in an easy to read format that allows you to compare ad campaigns, customer journeys and conversions at a glance. We do the hard work so you don't have to.
the outcome
Analytics allow you to visualize the success of your website. The data can help you identify your strongest markets and focus your resources on the campaigns that work. In short, analytics gives you the knowledge you need to increase your ROI.
the detail
When should we do it and how often?
Analytics is an ongoing process. For them to be effective they should be reviewed on a frequent basis. We will provide you with regular progress reports in an easily digestible form.
How much will it cost?
There is an initial setup and training cost associated with all analytics systems. For a service that is hosted externally to your website, setup and training starts at £500, with monthly charges from £40 depending on how much traffic you website recieves. For other options such as bespoke analytics and ClickTracks, please get in touch to discuss this further.
Interested in Analytics?
Contact us to discuss analytics for your website.